Digital signage is a perfect tool to turn waiting times into valuable time for the user and the service provider. It can be a sizeable digital medium to publicize useful information and broadcast essential alerts. Queue management devices and systems can improve window reception by turning a physical line into a virtual queue.
It cannot eliminate waiting time, but digital signage software can take the line management to a whole new level. Here are things you may expect from the digital signage solution in line management.
Provide Useful Information to Customers Waiting for Their Turns
Waiting in long queues does not translate into an excellent customer experience. In most of these cases, customers are more likely to develop a negative perception of the service provider. Digital signage can help service providers make the waiting time less stressful and more useful for its customers.
The electronic displays can be used to show useful and relevant information to the customers that will create more awareness of the different customer-friendly initiatives taken by the service provider.
The value of “line management” is vast for service providers. They have a captive audience that has nothing to do but watch. This opportunity can be used to entertain, inform, and influence the customers through digital displays.
Increase Operational Efficiency
Digital signage can also help in improving operational efficiency. Consider customers spending so much time in the line to be told at the desk that they have filled wrong forms. The electronic display can be used to offer guidance on what materials are needed to access specific services.
Keeping the users updated about the procedures, requirements, and guidelines can save the user from the frustration of waiting in line for so long and still not able to get the services they need.
The digital displays can be used to help customers navigate bureaucracy while ensuring operational efficiency for the service provider. Less confusion means more ability for any service provider.
Provide Options and Services
Digital Signage software can also enhance line management by offering related information to waiting customers. Depending on the industry, digital signage can send dynamic data or display live or stored content on the displays. This can be useful to influence consumer behaviors.
For example, a customer waiting in line at a grocery store may be able to know about special bread that is recently launched that offers various health benefits. Chances are the customer might be keen to try the new offering. It would not be possible without digital signage as customers don’t have time to look at every new product at the grocery supermarket.
Reduce Wait Times
When it comes to retail, most customers are not ready to wait more than 10 minutes in line. When you’re doing nothing, it’s hard to kill time, and the waiting period seems exceedingly long.
Digital signage software can be used to stream entertaining content along with useful information that will captivate the user’s attention, and it helps in reducing the perceived wait for the user. In simple words, the customer may not realize he/she has been in the line for more than 10 minutes due to their attention on the display screen.
Thus, you can see how digital signage software can help businesses use the waiting time to deliver useful information to users that helps in better services and also builds a good perception of the service provider.