People think that social media is what has people glued to their phones, however since e-commerce websites have become a modern way of shopping and have started catering to more versatile customer base: men, women teenagers are hooked to their phones buying stuff online. The best thing is that they don’t have to leave the comfort of their homes or take out time from their busy schedule to shop for what they want, everyone is clicking away. While you need to be unique to prosper in this industry, here listed below are a few things that every e-commerce website out there should have and if you need more information or guidance regarding you e-commerce site click here.
Easy to Use
Nowadays everyone is living a busy life; nobody has the time to go out and look at things at the store that is why they tend to shop online. You should be sure that your website is easy to use. Due to the fact that e-commerce websites have increased, there is a lot of competition in the industry and if your site isn’t easy to use it may benefit your competition, which is surely something you don’t want to happen. People are looking for easier and faster ways to get things done; you should cater to their needs if you want your e-commerce website to generate good traffic and increase sales.
An e-commerce website should have multiple high-quality pictures of the product from many angles. The customer should love what they see, and if the optics of the product aren’t right, it is sure to affect your sales. Apart from that, the picture should have a zoom in features so that the customer can have a better idea of what they are buying?
However, you should make the pictures accessible to all devices and make sure they load quickly if the customer doesn’t see the picture in a few seconds your sales can go down a great deal.
While online shopping has created a lot of benefits for the customer, it can also be used to commit cybercrime if it does not follow the security protocols. You should make security your number one priority. Your customers should shop without any worries of their credit card information being stolen. There are many security features that you should consider, such as SSL certificate, two faced authentication a firewall, etc. Due to the recent increase in cybercrime you should be sure that you and your customers are safe.
According to a recent survey, nearly 30 percent of the products ordered online are returned. You should have an easy to understand return policy, in this way the customer will know that he is your priority and that can create customer loyalty. Although this occurs in all of the e-commerce websites if the return levels keep rising you should have a look at your site critically and see where the problem lies.
Last but not the least; make sure to post customer reviews of your products as they can go a long way in creating a positive image of your page and therefore increasing traffic and sales.
About the Author:
Melissa Stanley is a veteran tech writer and editor who has worked in several eCommerce companies so far. She has been covering technology online for over five years. She regularly posts at PCGT – PunchOut Catalogs.