Digital asset management can help businesses and organizations of all types to better manage their digital assets and to maintain much better efficiency and transparency. However, as with any other tool, you need to use DAM systems properly in order to get the most out of them; simply owning a DAM isn’t enough.
Whether you are dealing with your first DAM or you are replacing an older legacy system, these tips can help you to get the most possible out of your DAM systems.
Evaluate Input Methods for Metadata
Getting all the necessary metadata into your digital assets efficiently will require you to devise a reliable process for inputting that metadata, whether it is manual or automatic. This is one of the most common bottlenecks when businesses use a digital asset management. If you want to avoid slowdowns and maintain your efficiency, make sure that you have a simple process for inputting metadata that everyone can follow.
Ensure Your DAM Can Scale
Any DAM system worth the money will be able to handle scaling up. Whether it’s scaling up to handle assets with a larger file size or to handle a larger number of users at once, a system that can’t scale properly is going to fail as soon as it’s tested.
Any business consists of a unique variety of people, systems, processes, and policies. The way that all of these individual components work with one another will define how effective a business is at whatever it does. Whatever digital asset management system you choose, it needs to fit into your existing ecosystem and be able to cater to the needs of your users.
Some businesses will be best served by an out of the box solution. Smaller businesses, in particular, will benefit from the simplicity that comes with a ready-made DAM solution. However, larger and more specialized businesses are often better off looking for a DAM system that allows for a high degree of customization. Some systems can be modified if you know how to code; others offer users the tools to customize without this knowledge.
Even the most basic DAM should come with catalog capabilities. This means that they enable the user to organize their assets and curate them. This makes things more efficient for you and your users.
Make Sure it is Compatible
Any commercially available DAM should come with a robust API that makes system integration possible. Make a list of all the software and systems that your DAM system will need to interact with and ensure that it is going to be compatible.
If you install the right digital asset management system, it can transform your business. On the other hand, a lackluster system that doesn’t do what you need it to can end up being a very expensive waste of time. Make sure that you carefully research commercially available DAM systems and choose the one best suited to your needs.