In the United States, the eCommerce retail market is worth a staggering $517.36 billion. Online retail has been on the rise in the last few years, and in 2018 it was up by 14.2%.
As a merchant, it’s clear to see the need for an online presence. However, to get a fully functional and optimized website, you really should get custom eCommerce web development.
Here are five ways custom eCommerce website development will revolutionize your business.
1. Say goodbye to expensive overheads
When running a physical store or office, the costs associated with the building can be very expensive. An eCommerce website, on the other hand, significantly reduces the overheads you’ll be paying for monthly because you can work from home and don’t have to rent out a physical building. Additionally, apart from the rent for the building, there won’t be much in terms of office equipment, office supplies, insurance, and utilities to pay for. At the onset, you may not even need to hire an employee to help you out.
2. Reach more people potentially than with a physical store
One downside of physical stores is that they are geo-located. It means that your customers are generally people who live in the area. While today there is the possibility of couriering goods all over the country (and indeed the globe), your client base will most certainly be those in your shop’s vicinity. However, an eCommerce website opens your business to the world. It allows you to market your products to customers in the country and even those beyond the borders.
3. Marketing campaigns are easy to operate
Thanks to automation, it is possible to market your eCommerce website almost effortlessly. Launching a series of marketing campaigns online can potentially cost less than traditional marketing channels. From blog creation, email newsletters, and social media promotions, there are so many cost-effective ways to promote content without breaking the bank. It must be noted, however, that to enjoy such a streamlined marketing process, you should get custom eCommerce website development by an expert website developer, so you don’t run into future problems.
4. An eCommerce website levels the playing field
Big brands have dominated the retail space for the longest time because they had deep pockets to fund their marketing campaigns. However, the internet has leveled the playing field. Products and services that used to be challenging to find are now accessible at the click of a button. People can now search for your products and or services from the comfort of their own home and have the freedom to choose smaller players over big-name brands if they wish.
5. An eCommerce store allows you the chance for higher conversions
When people visit your eCommerce website, it is possible to track and keep tabs on them so you can market specifically to them. This already puts you ahead of the game over competitors with physical stores and hope that customers who walk out without any purchases will come back one day to buy something. Online, this isn’t the case. Once someone has visited your eCommerce website, you can keep marketing to them through targeted campaigns until you have a conversion.
Invest in custom eCommerce website development and reap the benefits of having an online presence.